Goggans Consulting

Start with individual aspiration, then build the work around it.

Dr. W. Garrett Goggans helps individual leaders, practitioners, managers, and teams examine the friction between what they are trying to become, what they believe is possible, and what the work around them is asking them to carry.

Garrett Goggans professional portrait cutout

When effort is not the issue

Most leaders can feel the gap before they can name it.

The mission sounds right. The strategy may be clear. The values may even be sincere. But daily behavior tells another story.

People protect themselves instead of owning the work. Meetings create agreement without movement. Metrics become something to chase rather than something to learn from. Leaders press harder on behavior, and the system gets more tired.

That does not automatically mean people are lazy, resistant, or unmotivated. It may mean the organization needs to look more carefully at what people believe, what they are aspiring toward, what identity they are operating from, and what the culture is actually teaching them to do.

How Garrett looks at the work

Garrett starts by exploring what you want, why you want it, who you need to become, and who you are today.

The gap between who you are today and who you need to become is the identity gap. That is where the work happens.

That gap may show up as low ownership, leadership fatigue, inconsistent execution, culture drift, disengagement, or performance that only holds when pressure stays high. The work is to understand the pattern underneath the symptom, then choose the right depth of help.

Ways to work with Garrett

DUMB Leadership Labs™

Lab paths

The five-Lab series helps individuals and private teams examine aspiration, identity, instruction, and behavior. Why Effort Is Not Enough offers a separate, focused Lab experience for larger audiences.

  • Individual full series: $300.
  • Private organizational series starts at $5,000.
  • Large-audience Lab starts at $3,000.

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1:1 Leadership Lab

1:1 Lab path

Private leadership work helps one individual apply Garrett’s Lab material to a specific friction point with privacy and guided practice.

  • Three 90-minute sessions.
  • Current investment: $750.
  • Best for private application.

View 1:1 Lab

Aspiration Advantage™

Organizational consulting path

A six-week organizational engagement examines how individual aspiration, organizational mission, leadership, culture, systems, behavior, and performance interact without separating them.

  • Standard six-week intensive.
  • Standard investment: $15,000.
  • Built for organizational alignment.

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Strategic Alignment Blueprint

Custom diagnostic path

A custom diagnostic pathway helps organizations clarify the pattern before choosing a Lab, Aspiration Advantage, or another scoped route forward.

  • Investment is scope-based.
  • Clarifies custom fit.
  • Maps practical next steps.

View the Blueprint

Why Garrett

Based in Colorado Springs, Dr. W. Garrett Goggans provides leadership and culture consulting through Goggans Consulting, helping individual leaders, practitioners, managers, and teams connect aspiration with development and practice.

Garrett Goggans is a Leadership and Culture Consultant, educator, mentor, and speaker. He holds a doctorate in Computer Science and has taught at the college level. His work is grounded in leading teams, developing practical frameworks, and paying attention to what happens when leaders keep correcting behavior without understanding the person and system around it.

His central premise is simple: behavior is an output. If leaders want different behavior, they have to understand the aspiration, identity, belief, instruction, environment, and system underneath it.

Garrett's Story